Willow's smart breast pumps slide into moms' bras

Vickie Mathis
January 8, 2017

Thanks to the pump's modern design features an internal bag, up to four ounces of milk is silently pumped without the hassle of any tubes. When the bag is full, the pump stops automatically. The batteries last for a few days on a single charge. "So you can finally pump without the need for a private place", the product's description reads.

To keep up with the times, what is the point of calling the Willow a smart wearable breast pump when it does not come with an app? In trials, mothers wore them on train commutes and during conference calls.

Chang admitted that due to their larger size, users have said that spouses and coworkers can tell when they're wearing the pumps. The device, which made its first appearance on the public stage at the 2017 Consumer Electronics Show, aims to solve the age old conundrum of any breastfeeding mom on-the-go.

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"We knew there had to be a better solution [than what was already available]", said John Chang, Willow's chief technology officer. Mothers are supposed to slip a Willow into the cups of their nursing bras, then press the play button on each to start pumping and the up or down arrow keys to adjust the intensity of the sucking. Though Chang claims women "of all shapes and sizes" have had success with the one-size-fits-all model, they plan to release a larger size later this year.

Engadget had the chance to visit CES and check out their latest tech, the smart breast pump.

With an asking price of $430 slapped on the Willow smart wearable breast pump as it is being prepared for a spring release, it is definitely far more expensive than other regular, manual breast pumps. It will retail for $429.99 when it hits the market, with reusable bags retailing for $0.50 a piece.

Other reports by MyHealthBowl

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