We're Not Giving Up on Windows Phones — Microsoft CEO

Owen Stevens
December 2, 2016

Following its ill-fated $7 billion Nokia acquisition, Microsoft has cut back its smartphone hardware to a smaller number of flagship devices.

Longtime Microsoft shareholder Dana Vance of Seattle with his Windows Phone at Microsoft's annual meeting this morning.

Microsoft shareholders are getting rather rattled that Vole does not appear to be paying enough attention to its mobile phones.

Microsoft executives met with some of the company's shareholders on Wednesday morning; a large majority of attendees were a legion of Windows Phone fans. Vance also mentioned that he was surprised to receive an e-mail, which stated that the Microsoft Pix and Outlook apps were available for Android and iPhone but not for Windows Phone.

"When we control things silicon-up, that's how we will integrate those experiences". Nadella responded by saying Microsoft's Windows camera and mail apps will include the same features as in Microsoft's apps for other platforms.

"That said, we're not stepping away or back from our focus on our mobile devices". You can assume these Windows Phone supporters, as a united front, were slowly grinding their teeth as they waited for the opportunity to ask what his vision for the company's mobile division is.

Nadella answered, "We think about mobility broadly".

"As I travel and talk to customers, one of the most profound changes that's happening in the world today is that every organization is becoming a digital organisation", he added "Our role is to ensure that the data is not just an exhaust, but is converted into actionable helpful insights and intelligence, as computing becomes more ubiquitous converting data into ambient intelligence that can fuel digital transformation is at the very core of our innovation agenda".

He hailed the HP Elite x3 as a Windows 10 phone that successfully follows this approach and his reply reconfirmed the company's ambition to build the " ultimate mobile device". If you take Windows Phone, where we are differentiated on Windows Phone is on manageability. Hence, Microsoft wants to double-down on these points of differentiation regarding its upcoming smartphone devices.

We will keep looking at different forms, different functions that we can bring to mobile devices, while also supporting our software across a variety of devices.

"If you look at it, we are not building one cloud service". While on the one hand the concept of "the phone as the PC" continues to inspire people and may be an area that Microsoft can offer considerable value it doesn't do much for Redmond's platform right now, and it has little obvious appeal to the all-important consumer market. We are not stepping away from supporting our Windows Phone users.

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