Houston Texans NFL game tonight, TV channel, start time, live stream

Toby Graves
September 25, 2016

So far, marketers have paid almost half as much for a Twitter ad as they would for a CBS commercial.

The NFL is streaming every Thursday Night Football game on Twitter this year.

The "Sunday Night Football" matchup between the Arizona Cardinals and the Tom Brady-less New England Patriots netted 20.65 million total viewers, marking an 18 percent decline in the coveted 18-49 demographic-compared with last September.

Through two weeks of play, the NFL's ratings are down by a fairly sizable percentage - with Monday Night Football, historically the league's signature television franchise, absorbing a particularly hard hit.

Media experts predict that this move from Twitter will help establish its position as a venue for live games like NFL. The number for more traditional TV channels, CBS and the NFL Network?

So as the New England Patriots trounced the Houston Texans on Thursday, Sling TV used its Twitter support account to address at least 25 customers who reacted to being unable to stream the game on their devices with varying degrees of anger and disappointment.

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When the deal was first announced, it seemed like it would provide Twitter with more revenue and more users. Corporate America is well aware of this - before last Thursday's game, major brands like Anheuser-Busch, Ford, Nestlé, Sony Pictures, and Verizon had signed up to advertise during Twitter's coverage - and so too is the NFL.

This isn't to say I don't like what Twitter and the National Football League are doing.

It'll be interesting to see how this impacts advertising through Twitter during the games. Apart from the reality that the Falcons-Saints game will be broadcast on cable at a time when viewers are cutting cords like a producer trying to fit Free Bird onto a 45, the first presidential debate conflicts with the game.

In reality, Twitter's streams are unlikely to replace the old-fashioned, shared experience of crowding round the living room telly or piling into a sweaty sports bar anytime soon.

Business media headlines now know the score: Digital media numbers won't reach traditional TV numbers. Granted the viewing audience for the Bills-Jets game was smaller than that of New England-Houston, but not by much; the Bills-Jets game reached 48.1 million people on TV.

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