Death looms for Lumia as Microsoft readies the Surface Phone

Ray Hunter
Сентября 12, 2016

As of writing this, there are four smartphones in Microsoft Lumia flagship space namely Lumia 550, Lumia 650, Lumia 950, and Lumia 950 XL.

The hardware specifications of Lumia 950 XL were one of the best that you would come across, and its camera was also regarded as the best in the industry.

Microsoft is believed to be planning to discontinue the Lumia brand in December, as it switches focus to the Surface Phone, the firm's new high-end model that is expected to debut in 2017. Later in 2013, Microsft acquired Nokia for €3.79 billion and in 2014 the company made a decision to drop the Nokia branding from the Lumia phones. This year, more than 99 percent of the mobile OS market belongs to Apple iOS and Android combined; Windows OS only accounts for 0.5 percent of the shares.

Microsoft has been aggressively pulling back from the smartphone hardware business after its $7 billion acquisition of Nokia's smartphone division did not live up to expectations. Because of this, fans continue to spread rumors and speculations to the upcoming smartphone of Microsoft. It intends to sell all the units until the stock lasts.

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The news comes from an anonymous Microsoft employee.

Butler did tweet a double negative, making this a little more suspect than an actual confirmation but unless it was a mistake, it looks like the Surface Phone will be launching at some point in the next few months.

Microsoft has achieved great success in its Surface brand that includes devices such as Surface Pro 4, Surface 3 and Surface Book.

It's unlikely that a mere rebrand could revive the fortunes of the once-promising Lumia line (although my colleague Napier Lopez disagrees). We may even see a Surface Phone as soon as October, potentially around the same time as the first Surface all-in-one PC, which was also recently rumoured to be coming in October. In the U.S., where Microsoft has struggled to shift Lumia phones, it has removed the link to buy them from its website.

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